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Heartland Adhesives, LLC Privacy Policy

Updated July 30, 2019


Heartland Adhesives, LLC and its affiliates (“Heartland” "Company" or "We") respect your privacy and are committed to protecting it through our compliance with this Policy. This Policy describes the types of information we may collect or that you may provide, and our practices for collecting, using, maintaining, protecting, and disclosing that information when you visit the websites owned and controlled by Heartland and corresponding social media websites and mobile applications (referred to each as a "Website" or collectively as the "Websites").  Individual Heartland Websites may adopt different privacy statements to better fit transactions taking place on those Heartland Websites.  If a Heartland Website has its own privacy policy, the provisions of that policy will take priority if conflicting with this Policy.

This Privacy Policy does not apply to any other website owned or operated by a third-party retailer, supplier, service provider or affiliate, even if such third-party links to a Website owned by Heartland or Heartland links to that third-party website. Accordingly, this Privacy Policy does not apply to the practices of any third-party, affiliate, or business partner that Heartland does not own or control. Heartland does not investigate or monitor such third-party websites; therefore, we are not responsible or liable for any of the privacy practices employed by those third-party websites, nor are we responsible for the information or content they contain.  Heartland encourages you to read and consider the privacy policies of these other websites before using them.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website. By accessing or using this Website, you agree to this Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.


We collect several types of information from and about users of our Website, including information:

We collect this information:

Information You Provide to Us

The information we collect on or through our Website may include information that you provide by filling in forms on our Website. This includes information provided at the time of (a) making purchases, (b) consenting to receive email or text messages about upcoming promotions or events, (c) consenting to receive email, (d) participating in our forum, (e) commenting on articles.

We may also ask you for personal or business information required to complete a transaction such as your email address, phone number, billing and shipping addresses and credit card information. Occasionally, we may also request information such as your shopping preferences and demographics which will help us better serve you and other users in the future.

Certain Websites may allow you to register or create a user account, or subscribe to newsletters, forums or promotions. Doing so is voluntary. To register or create an account, you must first complete the registration process, during which Heartland will collect personal information about you. The information will include information such as your name, address, and email address.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Third parties that have content embedded on the Heartland website(s) may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific Heartland website from a certain IP address.

The information we collect automatically is statistical data. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

The technologies we use for this automatic data collection may include:

Third-Party Services

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website.  The information they collect may be associated with your personal information, or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

The third-parties Heartland uses includes Bing Ads, Google Analytics, Mouseflow, Thomas Net, Avalara, LivePerson, SurveyMonkey, MailGun, MailChimp, and Google Ads which provides Heartland with website traffic analysis, tailors the customer's ad experience and provides ads to the customer as they travel to different websites. Heartland does not collect any personally identifiable information through use of third party remarketing systems.

Heartland does not control these third parties' tracking technologies or how they may be used. However, many third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website:

You can opt-out of Heartland's remarketing by visiting


We use information that we collect about you or that you provide to us, including any personal information:


We treat the duty to keep your personal information confidential with the highest regard.  We will not sell, share, or market your personal information with third parties except as specifically approved by you at the time of the disclosing or under the circumstances described in this Privacy Policy.

We may share your information as described below:


You have the following rights regarding your personal data:

If you believe your personal information is not accurate, or if you would like us to delete personal information collected by Heartland through this Website, please contact Heartland directly at


California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to


At this time, there are no worldwide uniform or consistent industry standards or definitions for responding to, processing, or communicating "Do Not Track" signals. As a result, the Website is not guaranteed to respond to "Do Not Track" signals. You can refer to the instructions in your browser to make sure the appropriate settings are selected, and to set your preferences in "Do Not Track" signals.


Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at


This Policy, and Heartland's collection and use of customer information, shall be governed and interpreted in accordance with the laws of the United States and the State of Wisconsin. Any disputes arising out of this Policy shall be adjudicated in Milwaukee County, Wisconsin or a federal court of competent jurisdiction in the Eastern District of the State of Wisconsin.


Heartland reserves the right to change its Policy at any time without prior notice. Any changes to the Policy will be posted on this page and will be effective immediately upon posting.